Dedicated to delivering excellence

Everyone has a story. Here is ours.

The Beginning

The BETCH.nl journey began in 2013 when two friends, got together and started an online comparing platform to battle the status quo. Later on, Publiciti Capital acquired BETCH.nl, with the main goal of  being a game-changer for businesses of all sizes and industries. Helping them harness the power of AI.

Fun fact: We are one of the first companies in the world with AI Department heads. 


Our mission is to empower businesses and individuals to leverage the power of artificial intelligence to solve complex problems, make data-driven decisions, and achieve better results. We strive to be a trusted partner in providing AI solutions that are innovative, efficient, and tailored to our clients’ unique needs.

Be global, act local

Our vision is to be a leading provider of AI solutions and services that positively impact businesses, industries, and society as a whole. We believe that AI has the potential to transform the way we work, live, and interact with the world around us, and we are committed to advancing this vision through innovation, collaboration, and ethical practices.

Why US

We understand that business can be chaotic. That’s where we come in. We’re focused on adding some much-needed balance to the mix. We accomplish that by forging real partnerships with our clients. When you work with us, you’re working with a team who understands your pain points and your goals. We’ll help you find order in the midst of the chaos. 

Our Core Values

Our culture is built around five key attributes that differentiate us from our competition.


We are intensely enthusiastic about providing a superior experience.


We are polite and kind to one another, even when it gets tough.


We are empowered to do our jobs and work towards a common goal.


We work as a team and trust each other to create a seamless experience.

A team built on experience

We’re continuing to build our network nationally, bringing together a vibrant team with best-in-class service and technical skills alike. With a great dedicated team across the Netherlands, our team is growing fast.

Better together

We know that work is important, but so is play! We respect all of our partnerships, and we make every effort to engage in fun ways that solve critical problems and leave a smile on your face at the same time.

We love our job and love helping our clients. Life is just too short to not enjoy every minute!

Contact us

Partner with Us for Comprehensive IT

We’re happy to answer any questions you may have and help you determine which of our services best fit your needs.

Your benefits:
What happens next?

We schedule a call at your convenience 


We do a discovery and consulting meeting 


We prepare a proposal 

Schedule a Free Consultation